Thursday, April 24, 2008

Wow

Every week the Choice Bank team gathers together to talk about what is happening in the bank. One thing we do is share WOW experiences that we came across during the week. Sharing these helps us to remember that if we turn a customer's ordinary banking into an extraordinary experience then they will walk away with a WOW too. Occasionally on this blog I'll be sharing these experiences (since they are many times to good to keep to ourselves).

My WOW experience at Jelly Belly
If you every find yourself in Pleasant Prairie make the trip to Jelly Belly. When you're ready for a taste test from the Jelly Belly Bar ask for Sam; you'll be glad you did!

Sure, Sam could hand out one bean at a time like the others but he looked beyond the bean. "What can I get you today," he asked from behind the colorful wall of Beans. "An Almond Joy? Snickers? Maybe you'd like a rum and coke, red wine or a margarita," he offerd. After placing my selection he carefully made a mix of one bean of this and three beans of that and the next thing I knew I was eating an almond joy made of Jelly Bellies.

What is extraordinary about this...? Every person who walks into Jelly Belly expects to get free samples, but who that day was expecting to taste a snickers made of jelly beans or a Jelly Belly "mixed drink?"

Sam doesn't just hand out the tasty beans; he creates Jelly Belly experiences.

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